HR MANAGEMENT OF QUALITY 5.0 THROUGH SUSTAINABLE INNOVATIONS: HUMANISATION OF DIGITAL PERSONNEL’S LABOUR
Gulchechra A. Matkarimova,
Anastasia A. Sozinova,
Aida S. Makeeva,
Lyudmila A. Shvachkina,
Timofey Y. Cherepukhin
Abstract: The concept of Quality 5.0 emerged together with the Fifth Industrial Revolution and its components (Education 5.0, Society 5.0, and Industry 5.0). The relevance of its appearance was predetermined by the accumulation of social problems in society, which were threats to the uninterrupted functioning of companies in the main sectors of the economy, countries, and regions in the context of possible conflicts at the level of human resources and employers. This paper contains a conceptualisation of the notion of HR management of Quality 5.0 and presents the specifics of its formation. We establish that the key aspects of HR management of Quality 5.0 include digital transformation, connected with humanisation of production (interaction at the level of labour resources and machines) and resolution of social problems in order to raise the quality of life of digital personnel. We distinguish problems and opportunities for improving the activities of the subjects of the main sectors of the economy and adoption of commitments in the sphere of social corporate responsibility. We also determine the directions for attracting interested parties (government bodies and regional and municipal authorities) to the improvement of the transition from the paradigm of HR management of Quality 4.0 to HR management of Quality 5.0. This transition cannot be based on individual initiatives of corporations and companies of small and medium businesses, but it is necessary for the well-balanced development of Society 5.0. In this paper, we aim to identify the features of humanisation of labour of digital personnel in the conditions of HR management of Quality 5.0 with the use of sustainable innovations and developing a list of directions for improvement of HR management of Quality 5.0.
Keywords: HR management, Quality 4.0, Quality 5.0, Sustainable innovations, Humanisation of labour, Digital personnel, Fifth Industrial Revolution, Industry 4.0, Industry 5.0.
DOI: 10.24874/PES08.01.016
Recieved: 02.07.2025 Revised: 27.10.2025 Accepted: 10.11.2025
UDC:
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